Nandini Partners with RCB as Official Dairy Partner for IPL 2026
Bengaluru: In a major brand collaboration ahead of the Indian Premier League (IPL) 2026 season, Karnataka Milk Federation’s flagship dairy brand, Nandini, has joined forces with Royal Challengers Bengaluru (RCB) as its Official Dairy Partner. The IPL-2026 T20 league is set to kick off on March 28, bringing together two of Karnataka’s most iconic brands on a prominent platform.
RCB, which boasts a massive global fan base and emerged as champions in IPL-2025, is expected to attract significant attention this season, making this partnership crucial for enhancing brand visibility and outreach. By aligning with a high-impact sporting event like the IPL, Nandini aims to bolster its presence not only within Karnataka but also in national and international markets.
B. Shivaswamy, Managing Director of Karnataka Milk Federation, expressed pride in the collaboration, emphasizing Nandini’s commitment to supporting sports and engaging with youth. He noted that the partnership between Nandini and RCB would invigorate the sporting spirit of the state and provide an opportunity to connect with RCB’s extensive fan base, celebrating the excitement of the league.
As part of this partnership, Nandini plans to launch a series of promotional campaigns, advertisements, and fan engagement activities throughout the IPL season. This collaboration is expected to significantly enhance brand recall, leveraging the extensive reach and popularity of the IPL.
Overall, this strategic move by Karnataka Milk Federation aims to expand Nandini’s brand footprint while reinforcing its dedication to sports promotion, positioning the brand at the intersection of culture, youth, and cricket in one of the world’s most-watched sporting leagues.
ಇದನ್ನೂ ಓದಿ: ನಂದಿನಿ ಮತ್ತು RCB ನಡುವೆ ಐಪಿಎಲ್ 2026ಕ್ಕೆ ಮಹತ್ವದ ಕೈಜೋಡಣೆ
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