In a groundbreaking initiative aimed at delivering healthcare services to the last mile of India, President Droupadi Murmu virtually launched the ‘Ayushman Bhav’ campaign as well as the Ayushman Bhava Portal from Gandhinagar, Gujarat, on September 13, 2023. To facilitate further access to Ayushman Cards, generate ABHA IDs and raise awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis, and sickle cell disease, health melas have been set up in various parts of the country since September 17, 2023. These health camps are designed to inform and empower citizens about the government’s flagship schemes, create awareness and deliver the benefits of welfare programmes directly to the people.
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