One of India’s most prominent gifting market players, FlowerAura, has stated its vision of redefining the gifting experience with the launch Valentine 2023 campaign. The brand has discussed the importance of data as help in preparing for any occasion and how little changes can make bigger chances. The gifting giant has been in the market for more than a decade and clearly knows all the bits and pieces. Understanding that change is the only constant, FlowerAura kept making needed changes to stay ahead of the competition. Occasions like Valentine’s Day are prime opportunities for a gifting business to register a countable revenue. ”We are always excited about Valentine’s because it lets us help people celebrate their love stories, and we get a big business opportunity. This year, we expect a 100% surge in demand for valentine’s gifts based on the search queries and early web traffic we are receiving. Keeping our belief in customer satisfaction, we have emphasised a lot on uplifting the gifting experience by bringing in new types of products, such as gourmet valentine day chocolates and occasion-specific packaging. Over 300 SKUs are live, and more will be added, which provides us with a strong possibility of receiving the highest orders to date.” With its systematic approach, FlowerAura has kept a level of importance on different gift items. Flowers, combos, soft toys, hampers, and plants are the main categories, whereas specific gift items like golden rose among rose day gifts, showpieces, greeting cards, jewellery, lamps, handbag, caricature, and photo frames will also be under the spotlight. Young users and newly married couples are the primary target audiences, and the brand has introduced many expressive gift items keeping them in mind. A collection of ‘smiley theme’ gift items is launched, based on celebrating the happy vibes of love.
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