Mumbai (Maharashtra) [India], December 13 (ANI/PRNewswire): The 18th edition of Marketing Conclave (Marcon), presented jointly by the Internet and Mobile Association of India (IAMAI) and WebEngage wrapped up today at Taj Lands End in Mumbai, with participation from over 95 marketing gurus and more than 1000 delegates from the marketing world. The country’s oldest and biggest Digital Marketing conference witnessed some of the greatest minds from the marketing ecosystem brainstorm on the latest thoughts and trends in brand building, content marketing, as well as the possibilities of marketing in the world of the metaverse. Experts discuss latest trends, innovation and marketing in the world of metaverse. "For the past 18 years at IAMAI’s digital marketing summit, we have witnessed digital advertising grow from a Rs. 500 crores business to now, the largest medium in India, expecting to cross Rs. 50,000 crore this year. IAMAI has played no small part in this growth, and continues to work towards a fair and transparent digital marketing environment," said Anant Goenka, Executive Director, The Indian Express Group.
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