The government on Sunday announced it has lined up a series of millet-centric promotional activities across the country as the International Year of Millets (IYM) kicks in, while noting that millets are also integral part of the G-20 meetings. The centre ministries, state governments and Indian embassies have been allocated a focussed month in 2023 to carry out various activities for the promotion of IYM and increase awareness about benefits of millets, the nodal agriculture ministry said in a statement. January is the focussed month for the Union Ministry of Sports and Youth Affairs as well as state governments of Chhattisgarh, Mizoram and Rajasthan for conducting activities, it said. The ministry also urged international organizations, academia, hotel industry, media, Indian Diaspora, start-up communities, civil society, and all others in the millets value-chain to come forward and join hands to revive the forgotten glory of ‘Miracle Millets’ through the grand celebration of IYM. Millets are also an integral part of the G-20 meetings and delegates will be given a true millet experience through tasting, meeting farmers and interactive sessions with start-ups and FPOs, it added. Till January 15, the Sports and Youth Affairs Ministry has planned 15 activities which include engaging sports persons, nutritionists and fitness experts through video messages, conducting webinars on millets with leading nutritionists, dieticians and elite athletes, promotion amplification through Fit India App, etc.
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