Puma will end its sponsorship of the Israel national football team in a decision made a year ago and which was not connected to calls for consumer boycotts following Israel’s military action in Gaza, the Financial Times reported on Tuesday. The Germany-based sportswear company decided not to extend its contract with the Israel Football Association, therefore as of next year, it will no longer be providing the team with kits, FT reported citing an internal note seen by the newspaper.
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