Mumbai-based fashion brand in the comfort wear category, July Wear has raised its maiden funding round of Rs. 2 Crores via India Angel Fund. When Neha Bajaj, a Mompreneur stepped out of her Manufacturing business in Tirupur, Tamil Nadu, she made it her mission to: ”Build a Fashion Brand” Thanks to COVID-19, the growth of comfort-oriented silhouettes made for a strong case to build upon as a category. What she noticed was the lack of a contemporary and trendy comfort-wear homegrown branded range. Building July Wear with the premise that ”Why should comfort come at the cost of style?”, the brand has already clocked a revenue of INR 5 Crores with its presence both online and offline. Selling from 300+ stores across the country, Neha now is focussing on tapping the power of the D2C channel. Leveraging D2C, brand, and creator collaborations, an innovative range, and international expansion, July is set to target a growth of INR 100 Crores MRR in 18 months.
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