The number of advertisers on the opening day telecast of the Indian Premier League (IPL) this year was 40 per cent less than the number of advertisers on an opening day last year with the usual big spenders giving TV a miss this time around. While there were 52 advertisers on board for IPL’s opening fixture on TV last year, this year that number for the opening fixture was 31 for live matches only (all channels). The advertisers data has been verified through BARC numbers. The data is for all TV feeds where IPL is being telecast.
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