Rajiv Shesh, HCLSoftware Talks About MarTech Solutions for the Digital+ Economy

Mumbai, Maharashtra, India – Business Wire India Marketing automation has come a long way since its inception over 30 years ago. Back when digital marketing was still finding its feet, the capability to reach consumers online was limited. However, as technology advanced with faster internet and more robust processing capabilities, so did the tools of the trade. By the mid-2000s, the industry saw exponential growth, transforming from a nascent market into a multi-billion-dollar powerhouse. The digital age was no longer just emerging; it was unfolding at breakneck speed, with marketing automation at its helm.