Lux Industries Limited, a leader in the hosiery industry, has unveiled Lux Nitro, a new premium men’s innerwear brand, marking its first brand launch in over two decades. The launch aims to rejuvenate the market with superior quality, cutting-edge technology, and contemporary style.
Atul Chaturvedi boasts over 25 years of experience in the media industry, having held positions at esteemed organizations such as Republic TV, Times Network's Mirror Now News Channel, Times of India, Bangalore Mirror, Rajasthan Patrika Hindi newspaper, and Sakal newspaper.