BENGALURU: The Karnataka Milk Federation, a state-owned dairy cooperative federation known for its brand ‘Nandini’, has announced its sponsorship of the Scotland and Ireland cricket teams for the upcoming 2024 T20 World Cup. This strategic partnership aims to promote the Nandini brand on a global scale.
M K Jagadish, the Managing Director of KMF, confirmed the sponsorship on Sunday, stating that the teams will proudly display the Nandini brand during their matches. This initiative is part of KMF’s efforts to expand its presence internationally and establish Nandini as a renowned global brand.
Jagadish highlighted KMF’s existing stores in the Middle East and Singapore, as well as the successful sales of their sweets in America, as evidence of the brand’s growing global reach. By sponsoring the Scotland and Ireland cricket teams, KMF aims to further enhance Nandini’s visibility and reputation on the international stage.
