Pernod Ricard India, a leader in the liquor industry, is rapidly accelerating its premiumisation strategy, buoyed by increased disposable incomes and the younger generation’s appetite for luxury experiences. This trend is predicted to continue as disposable incomes rise, says Jean Touboul, Managing Director of Pernod Ricard India.
Pernod Ricard India Drives Premiumisation in the Liquor Industry
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